Historically, Africa has not been looked at as a continent with much to ffer the world of legitimate, humane business. Much of Africa is poor and undeveloped. but studies say that many countries across Africa are starting to move away from poverty. The Sub-Saharan GDP is up an average of 5% with main markets in countries like Kenya and Nigeria expanding by over 50%. It is thought that by 2020, more than half of all African households will have some degree of expendable income. what Africa lacks, however is capital. Something an enterprising investor can afford to supply. Deals are typically easier in african markets and less formal. Africa is growing fast and needs capital.
An investment in Africa is a smart choice for most of the reasons listed above. Africa needs capital, and investors have a high chance of return on investment. You can even feel good abotu yourself knowing that you've supported the development of a traditionally impoverished country. However investment in African business should be done carefully. Many businesses in Africa depend on commodity prices, which are sometimes unstable. Diamonds in Africa can create much corruption in large businesses, something investors want to stay away from. This isn't to say that one should avoid investment but one should definitely be wary of where one puts their money.
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